World Liberty Financial will launch a debit card to integrate with Apple Pay and expand its product line after the launch of the USD1 stablecoin and the WLFI token.
World Liberty Financial announces debit card and new app
World Liberty Financial plans to launch its own debit card “very soon,” co-founder Zach Folkman said at Korea Blockchain Week 2025 in Seoul. The card will allow users to connect USD1 and the WLFI app directly to Apple Pay.
Folkman also announced the release of a retail app that he described as a combination of Venmo and Robinhood — with Web2-style P2P payments and trading features.
Agnostic Strategy Without Its Own Blockchain
Folkman emphasized that WLFI will “never” launch its own blockchain: “Our goal is to remain technology and platform neutral, not to create chains or exchanges.”
WLFI Launch and Market
World Liberty Financial launched in September 2024 with the support of members of the Trump family. The project launched the WLFI token and the USD1 stablecoin, positioning itself as a bridge between traditional finance and on-chain markets.
Despite the loud start, WLFI has fallen in price by 37% since its launch and is now trading at $0.21. Folkman acknowledged the volatility, but said he expects long-term growth through new products: “We don’t think in months or years, but in decades.”
Partnership with Bithumb
The company also announced the signing of a memorandum of understanding with one of the largest exchanges in South Korea, Bithumb. The parties agreed to cooperate on future business areas.
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